It is more than just a slogan. It is also an attitude, a point of view.
How can one expect to be a great Realtor, If you don’t love where you live? A Realtor is an ambassador for your community! To be a successful ambassador, you have to believe in what you are selling.
One of the challenges of selling what you believe in, is having the right tools to show what you are saying to the people with whom you are talking.
As you may know, I started building my LivingInElkGrove.com website over 20 years ago so that I could show prospective buyer clients what I was saying about why they should consider living in Elk Grove. Not Folsom or Rocklin or Roseville.
I knew that building a website is a lot of work and it is something that needs to be maintained and updated constantly.
I didn’t see any other option. Sacramento Magazine was all about selling Sacramento. Our Chamber of Commerce publication was more about telling businesses why they should relocate to Elk Grove grove or start their business in Elk Grove. There wasn’t a City of Elk Grove at that time. I was kind of left to my own devices, And since I knew how to build a website that was the path I took.
All of my clients, during those first few years, came from my website in my website marketing. Only after a few years did I have enough referral business to move from being just a buyer’s agent to being a sellar’s agent too.
Today’s real estate agents have something that I didn’t have, it’s called Be Local. This monthly publication, in full color, and on slick pages, shows and tells every potential home buyer why they should buy a home in Elk Grove.
Not only that, the publishers of Be Local, gives every agent access to an online version of the magazine that they can share with their buyer clients. And even better, there isn’t a single competing Realtor advertisement within their pager to entice your potential client away with a bigger or fancier ad!!!
This is a local centric publication, about your community, with articles written by your friends and neighbors, telling your client’s why you “Love Where You Live.”
Another thought that has not yet bloomed into a full blog post has to do with the following statement, “The great thing about entertaining out-of-town company is that I rediscover the beauty of our sunny place and fall a little more in love, every time, with the elements that make up our community of Elk Grove when I’m showing it to someone else.”